Privacy Policy
Last updated 13 August 2026
In short
- We collect what we need to run the service: your sign-in details, your chats and recipes, your dietary profile, and payment details handled by Stripe.
- Your messages and photos are sent to OpenAI to generate recipes. OpenAI does not use API data to train its models by default.
- Allergies and dietary preferences are health-related, so we only store them if you explicitly tick the box — and if you withdraw that, we delete them.
- There is no advertising, no analytics, and no tracking cookies. You can delete your account and everything in it from Settings.
This summary is here to help you find your way around. It is not part of the agreement — the numbered sections below are.
1. Who we are
MYAICARDS LTD is the data controller for the personal data described in this policy. We are a private limited company registered in England and Wales (company number 16369856), with our registered office at Apartment 81 Circus Road East, London, England, SW11 8BB.
For anything about your personal data — including a request to access, correct or delete it — contact privacy@recipegpt.app. We have not appointed a Data Protection Officer, as we are not required to.
This policy applies to the RecipeGPT website and iOS app. It applies to adults only — the service is for people aged 18 and over.
2. What we collect and why
| Data | Where it comes from | Why we hold it |
|---|---|---|
| Email address, and name and profile picture where your provider supplies them | Google, Apple, or the email sign-in code | To create and secure your account |
| An account identifier from your sign-in provider | Google or Apple | To recognise you on your next sign-in |
| Your messages, the recipes generated for you, and any photographs you attach | You | To generate recipes, and to show you your chat history |
| Your dietary profile: allergies, dietary preferences, goals, a free-text note, and your usual number of servings | You (the welcome questions or Personalisation) | To personalise recipes. See the next section — some of this is special category data |
| Saved recipes and folders | You | To keep your saved shelf |
| Your recipe display preference | You (Personalisation) | To show or hide estimated calories and macros on recipes |
| Subscription status, billing address and payment card details | You, via Stripe or Apple | To take payment and manage your subscription. We never receive your full card number |
| A one-way cryptographic hash of your IP address | Your request | To apply rate limits and prevent abuse. We do not store the IP address itself |
| Counts of how many requests you have made | Your use of the service | To apply the free-tier allowance |
| A hash of your session token | Signing in | To keep you signed in. The token itself exists only in your browser cookie |
| Your email preferences and a record of which one-off emails we have sent you | You, and our own sending | To respect your opt-out and avoid sending anything twice |
| A record of your acceptance of these terms and of your health-data consent | Signing up, and the consent checkbox | To evidence that we have your permission, as the law requires |
We do not use advertising networks, analytics platforms, or third-party trackers of any kind, and we do not build profiles of you for advertising. We do not sell personal data, and we never will.
3. Allergies and dietary preferences (special category data)
We only store this information if you give explicit consent by ticking the box beside it. That box is never pre-ticked, and you can use the rest of the service without it — you simply will not get allergy-aware personalisation.
You can withdraw that consent at any time in Personalisation. Withdrawing is not just a preference change: when you withdraw, we delete your saved allergies and dietary preferences. The rest of your profile — your goals, your note and your usual servings — is ordinary personal data and stays until you change or delete it.
Your dietary profile is included in the instructions sent to our AI provider so that it can honour your allergies. It is never shown to other users and never appears in a shared recipe.
4. Our lawful bases
| What we do | Lawful basis |
|---|---|
| Run your account, generate recipes, take payment | Performance of our contract with you |
| Store and use allergies and dietary preferences | Your explicit consent (Article 9(2)(a)) — withdrawable at any time |
| Rate limiting, abuse prevention, keeping the service secure | Our legitimate interests in protecting the service and its users |
| Occasional emails about your use of the service | Your consent, withdrawable with one click in any such email |
| Sign-in codes, receipts and other essential service messages | Performance of our contract — these are not marketing and cannot be turned off |
| Keeping records of consent and of transactions | Compliance with our legal obligations |
5. How your content reaches the AI
RecipeGPT generates recipes using OpenAI's API. To do that, we send OpenAI the messages you write, any photographs you attach, the dietary profile you have consented to share, and the recipe being discussed. We also send your messages and images to OpenAI's automated moderation service to detect abuse.
- OpenAI states that data submitted through its API is not used to train or improve its models unless the customer opts in. We have not opted in.
- OpenAI retains API abuse-monitoring logs for up to 30 days.
- Photographs you attach are stored by OpenAI to let the model see them, and we set them to expire after 30 days.
- We send a pseudonymous identifier with each request so OpenAI can attribute abuse, rather than your name or email address.
OpenAI processes this data as our processor, under its own terms and privacy policy: openai.com/policies. Please do not send the assistant information you would not want processed this way — it only needs to know about your cooking.
7. International transfers
Some of our providers — including OpenAI and Stripe — process data outside the United Kingdom, principally in the United States. Where personal data leaves the UK we rely on the safeguards UK law provides for such transfers, in particular the International Data Transfer Agreement or the UK Addendum to the European Commission's standard contractual clauses, together with the additional protections in those providers' own commitments.
You can ask us for more detail about these safeguards at privacy@recipegpt.app.
8. How long we keep things
| What | How long |
|---|---|
| Your account, dietary profile, saved recipes and folders | Until you delete your account |
| Chats and their messages | 30 days after a chat was last used, then deleted automatically |
| Photographs you attach | Up to 30 days, then they expire at our AI provider. The small thumbnail in your chat is deleted with the chat |
| Sign-in sessions | Until they expire or you sign out |
| Email sign-in codes | Minutes — they are swept once used or expired |
| Generated recipes | Kept indefinitely, without any link to you — see below |
| Payment and subscription records | As long as the law requires us to keep financial records, typically six years |
9. Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal data we hold about you;
- have inaccurate data corrected;
- have your data deleted — you can do this yourself at any time under Settings → Data & privacy;
- ask us to restrict how we use your data, or object to us using it on the basis of our legitimate interests;
- ask for a copy of the data you gave us in a portable format; and
- withdraw consent at any time, including your health-data consent and your email preferences. Withdrawing does not affect anything we did lawfully beforehand.
You can delete your account yourself under Settings → Data & privacy. Deleting removes your account record, your sessions on every device, your chats and messages with their photo thumbnails, your saved recipes and folders, your dietary profile, your consent records, your email records, and your usage counters. If you subscribe through the App Store, cancel there first — we cannot cancel an Apple subscription for you.
To exercise any of these rights, email privacy@recipegpt.app. We will respond within one month. If you are unhappy with how we have handled your data you can complain to the Information Commissioner's Office at ico.org.uk, though we would appreciate the chance to put it right first.
10. How we protect your data
- All traffic is encrypted in transit.
- We never store your card details; payment is handled entirely by Stripe or Apple.
- Session tokens are stored only as one-way hashes — a copy of our database does not let anyone sign in as you.
- IP addresses are stored only as one-way hashes, so we can rate-limit without holding the address.
- Our application logs are built never to contain the contents of your messages or recipes — only counts, lengths and identifiers — and we have an automated test that fails our build if that stops being true.
- Dietary information is excluded from logs by the same rule.
No service can promise perfect security, but if a breach ever put your rights at risk we would tell the Information Commissioner's Office and, where required, you.
12. Children
RecipeGPT is for adults: you must be 18 or over to use it, as set out in our Terms of Service. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us their data, contact us and we will delete it.
13. Emails we send
Some emails are part of the service and always send: your sign-in code, and receipts or confirmations about your subscription. Others are occasional and optional — a nudge if you have not cooked anything yet, and a note when your free allowance resets.
Optional emails carry a one-click unsubscribe link and an unsubscribe header your email client can use, and you can also turn them off in Settings. Turning them off never affects the essential ones.
14. Changes to this policy
We will update this policy when what we do changes. The date at the top always shows the current version, and if a change materially affects your rights we will tell you directly rather than relying on you to notice.
15. Contact us
Email privacy@recipegpt.app, or write to MYAICARDS LTD, Apartment 81 Circus Road East, London, England, SW11 8BB.
See also our Terms of Service.